To .Com or not .Com – What is best for a TLD

The Great TLD debate To.Com or not.Com 2021
Share on facebook
Share on twitter
Share on linkedin

The great Top Level Domain (TLD) debate. It divides us, you will get a differing opinion from website builders, techies, and SEOs alike. All with their reasons why you should use a.com. But really there are lots of questions that need answering here. And I doubt we will really answer them for you completely. I always say, if in doubt go for a .com, but it isn’t always possible. We will try and answer these questions for you;

Should you just have a .com as nothing else really works as well?

Or is it ok to try one of this new-fangled dot.XYZ or dot.Shop? Plus a few others.

The more astute of you will have already noticed our very own BuzzWeb website is a .biz. So really, you already know on which side of the debate where we stand.

The Great Tld Debate To.com Or Not.com 2021

What is a TLD?

Before we get started digging into the whys and wherefores of TLDs, We better figure out the terminology of it all. A top-level domain or TLD is the final part of your domain name. These are also known as domain extensions or domain endings.

The most common form of the TLD is .com. But there are lots of other popular TLDs which include .gov, .net, .and .edu. Which are normally reserved for specific types of websites. There are also country-code top-level domains (ccTLDs) like .ca (Canada), .uk (United Kingdom), and .in (India). Currently, as Per the Internet Corporation for Assigned Names and Numbers (ICANN), there are approx 1,532 TLDs for businesses to choose from.

Of course, none of that actually answers the question of should you choose a dot com over say a .works?

Is a dot.com better for SEO?

Ok, as an SEO, let me tell you I actually don’t really think it matters at all. As long as your keyword is in the URL, the domain it’s short, and it’s friendly to search engines. That’s all that matters in my opinion. When people search they use a keyword and not a TLD. And google doesn’t care either. They recently stated as much.

“Using a new domain ending will not hurt your search presence” – a direct quote from Google’s own guide on this very matter Traditional vs. New Domain Endings. Google has lots to look at on your website in deciding to Rank it or not, your TLD is the last thing on its mind.

Pexels Andrea Piacquadio 3915870
To .Com or not .Com - What is best for a TLD 5

Do dot.coms rank better overall? Yeah, sure they do. But, the reason for this is nothing to do with the TLD, dot.coms are just traditional, older and the large brands out there have been using them for years. So it is less about the TLD and more about time. As the new TLDs progress and everyone gets used to them, this should iron out.

Branding

The other school of thought that surrounds TLDs is centered on branding. Would having a dot.biz or dot.xyz really hurt your brand? Personally again, I actually don’t think it does. It could be argued that it will depend on how you are planning on getting your traffic. If it’s through search (the vast majority of web traffic is through search) then, I doubt most people will even notice. If via social media/paid traffic – same. What most people worry about here is direct traffic.

When someone knows the name of the site and types that directly into the address bar, that’s direct traffic. Not having the .com at this facture does make a small difference. This is because most people will automatically type for example buzzweb.com, again due to that being the norm. They may be right, a few people will do this. But direct traffic really does not account for much of the web traffic out there. If you are doing what you should be doing and you are motivated into pushing your brand awareness, direct traffic won’t be your issue.

The fact is, for me, when it comes to Brand Awareness, an unusual TLD could well help you. It will get you remembered at the very least. I mean, are you going to forget dogwalker.gay anytime soon?

Legitimacy

Pexels Polina Zimmerman 3747446

The last part of this whole thing may be the most important. Does having a dot.com give my business legitimacy? This again is one for the ages. It’s all about how people see the traditional dot.com vs dot.biz or others. People are just people and most do not like change, so it’s going to take a while for people to get used to the new TLDs.

However, there is a truth to it. People do see a dot.com or even a .co.UK/th/in as being older, stable, and more legitimate than the newer TLDs. This will take time to change people’s perceptions, so there isn’t a lot we can do about it.

My advice is to buy a new TLD and go for it. They are ultimately cheaper, it doesn’t negatively affect your SEO. And when people click through ads or advertising, they just won’t notice. The fact is that a dot.com with an English dictionary keyword in it will cost you a lot of money. Money a start-up can rarely afford. A simple URL like buzzweb.com was $5000. On the flip to that buzzweb.biz… Less than $10.

Conclusion

If it is available, and you can get it for a reasonable price buy the .Com, why wouldn’t you. If you don’t, someone else will. If you cannot get it, due to price for example. Don’t fret. By a .Biz, .Works .Gay… as ultimately it just doesn’t matter. Good Luck!

Buzzweb Logo 21 Scaled
To .Com or not .Com - What is best for a TLD 6

Download our Ebook

How To Build A Wordpress Website. This small Ebook will tell you all you need to know in order to build and customize your own website.

 

This is just the SEO Basics
SEO
admin

Getting Started With The SEO Basics

This is just the SEO Basics, therefore, this guide and its writer, are assuming that you are looking to SEO your own website, and not planning on starting an SEO agency. Nothing against that of course, however, I recommend that you look into a more structured SEO Basics course, should that be the case, as this won’t really give you what you need.

Read More »
5 alive on a chalkboard The 5 Website Builders for DIY Websites
Websites
admin

The 5 Website Builders for DIY Websites

You are looking to build a website and you want to DIY (Do It Yourself). Good news, you can! I have put together a list of the best website builders for DIY websites. Obviously, I would prefer you to just hit the Contact Us button and get me to do it.

Read More »

Share this post with your friends

Share on facebook
Share on google
Share on twitter
Share on linkedin

One Response

Leave a Reply

Your email address will not be published. Required fields are marked *