How to Choose a URL and Domain – First Whats the difference!
Hi and welcome to the blog for Buzzweb. Today’s little topic is one that we get asked about all the time. How to choose a URL and or a Domain name. As unbeknownst to a lot of people, they are different. Different parts of the same thing. So for those of you that don’t know what each one of these is, allow me to explain a little. This way you can go through the rest of this blog with some understanding.
URL – or Uniform Resource Locator is actually the whole thing together that you see at the top of this page in the address bar
A domain name is the middle bit, in our case the Buzzweb.biz bit
The 2nd level Domin is – Buzzweb and;
The TLD or Top-level Domain is the .Biz part.
So now you know, apologies if you already knew that stuff, but others won’t get confused should I now ramble on about TLDs and URLs. At this point of course I could go on some unholy rant about how really, every web address is actually a numerical address and the Domain Name System (DNS) is what actually changes it into the name that you choose, but I honestly think it’s best we don’t.
Anyway, moving on…
So you have a Business
You have your business all set up and ready to go. You understand the need these days to have a web presence and a tidy website to tell everyone that you are ready, out there, and working. You need a Domain name and something to call your website. How to choose? What is important to have in a domain name? And, What makes a strong Domain name? Let’s go through this one step at a time then on How to choose a URL?
What makes a strong domain name?
Use what you do – Ok, using what you do is a great way to pick a name. no matter if it is niche or mainstream. However, if you have your heart set on a .com here then 9/10 you will be a little disappointed I feel. There are a lot of people out there that actually just buy Domain names and hold them, then if someone wants it, they will sell it for a premium. However, it may be possible to buy it with a New TLD attached, so just go for that.
Using your Name – If you are a consultant of some kind and want to display a personal brand, then yeah great certainly use your own name. If your business is all about you and you are the USP, then go for it. But you must look to the future. It may be that you wish to grow or sell the business. Having Joeblogsplumbing now doesn’t seem so good.
Use a location – Adding a location to your Domain is a great idea should you be looking to your local area for business. It certainly helps should you have an eye on Google My Business listings. Having what you do plus a location really works here. PlumbingSydney.com or PlumbersMiami.com are great for that type of business that would just deal in the local area. However, again should you be looking to expand, open up in other cities in the future or even take your brand global…
Use an English Word – This is to say. If you had a Jewellery company and called it Amour, then who would say no. Most people know it as the french for Love, but should you have that in German Say “Liebe” well, outside of Germany, it may not work. So look at your Audience on this one. Will they understand it? will they get what you are trying to portray?
Keep it easy to pronounce and spell – This goes hand in hand with the above. I once worked for a client that made Irish style jewellery in Silver (A large international Brand). So they wanted the Irish work for Love as their Domain name. This being said Agra.com was taken, so they settled on Acushla.com But do you know how to actually pronounce that? It turns out, like most Irish words it isn’t said as seen. Arkishala is the correct pronunciation. Needless to say, as a brand outside of Ireland and say, Boston Mass, it just didn’t work.
Use something Catchy, short and easy to remember – Ok, so for a domain name you have anything from 3 letters to 60 for your domain. I suggest you keep it short, to Max 10 letters (shorter if you can, 7 is perfect, hello buzzweb). Long domains are hard to remember for people. Another old client was a company that went literal with, www.sydneyandwestpaintingandropeaccess.com – They painted tall buildings in Sydney Australia. Of course, when SydneyRopeAccess.com came around… say no more.
Use something that is brandable – Think of how you are going to actually market your website and business. Think of how you can create a brand and how the Website will fit into that branding strategy. How will you use it on social media. HeroPlumber.com is a great example of how you can build a whole branding strategy from the website domain.
Don’t use industry Jargon – Try and not to do this when looking at How to choose a URL. T2ph.asia was an example here. The domain says nothing. What they actually sell is a personal lubricant and could have gone a whole other way. It turns out it had something to do with a formula and the ph balance… whatever!
Think of the Future – The majority of what I have said here is trying to get you to think of not just today, but what you can do with your business in the future. Every business plan has a growth plan and an exit strategy. You don’t go blindly into business not knowing how you will get out. Make sure you have that in your decision.
Questions and Answers on How to choose a URL
Can you build the website first and then choose the domain name – The answer here is sort of yes. You can do that, we will build a website on a Development site and then park it until you are ready with your Domain name. But then the branding may not be correct, certainly, the wording within the content won’t be and the SEO will need some amount of re-hashing to get it right. So yes we can, but I don’t recommend it. Get your URL secured first, we will help you.
What can I do if someone has already bought the name I want – There are a few things you can do. You can buy something else that is close to it, or with a different TLD. Contact the owner yourself through whois and ask him to sell it. Or go through a Domain broker and ask them to try and buy it for you. As I said earlier, it could be someone who has bought it on the off chance, to sell later and make a quick profit. Either way, none of these options are cheap.
Where should I buy my Domain name? – If you have just googled “How to choose a URL” and found us, then sure read this and use the information. However, if are getting your Website through one of our packages, then we will provide you with 3 domains to choose from, we will then buy you the one you want in your name. Otherwise, buy it from a reputable Domain Registrar, like Namecheap Domains.com or GoDaddy. They will help you deal with the domain name and nameservers when you are ready with the website.
Which is best a .com or a new style TLD like .biz – I would say neither are best, however, if in doubt go with a .com, if you can get it. Neither works any better with SEO. It’s just everyone knows .com as it’s traditional. Some people say it gives the company legitimacy, but the reality is nobody notices and or cares really. Check out this blog on the matter here TLD.
Should I use www. or not? – Another question that is asked of us frequently. The guy who invented the World Wide Web, Sir Tim Berners Lee, said that he “wished he had never had the www. thing as part of the address, it’s useless”, so for me that answers the question.
Once I have done everything and launched my website, can I change my domain name? – Yes, you can. This website has actually changed its name. We started out as cheapwebsite.com. Feedback told us that the name was wrong for our value proposition. So we made the switch. Pretty glad of it actually. Anyway, yes you can, don’t actually recommend it, but it is possible to do.
If you have any further questions, comments or want to call us regarding How to choose a URL, then do so and speak with the team that makes all this possible. Please do so. We are here to help and provide you with a high-quality web presence that will make you money online.