Search marketing works by ranking a website according to a user’s search query, which generally ranks websites according to a keyword.
Web content is any text of a company that you can find on the internet. They can be the texts of the home page of your website, those that appear on your blog, the texts made for Email Marketing, or publications on social networks are also part of the web content. Good content writing should always address the search engines, also the audience that is going to read these texts so that they find it to be an enjoyable and valuable read.
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